For business, the capability for employers to effectively communicate with their employees can be the defining characteristic of their ability to sustain, grow, and thrive.  As technology exponentially increases and we enter into a more globalized world, the importance of taking efforts to effectively communicate, especially across traditional boundaries, grows in direct proportion. Thus, it is essential for companies to properly understand what defines communication, seek those who are skilled at effective communication, and invest to train those within your organization communicate effectively.
In Lisa Nielson article, “Why is Effective Business Communication Important to Employers?” she dives into each of these aspects, and expresses in more detail the importance of each of these aspects that can be applied to your business.