With social media gaining popularity, many companies have started turning to the outlet as a way to spread the word and generate revenue. Social media advertising is also an easy way smaller companies can compete with larger organizations with greater resources.  The article, “How to Run an Effective Social Media Program,” by Steve McKee offers tips on how to start this venture without having to use extra resources.  They are…

• Have a Strategy
• Keep your content thoughtful and relevant
• Understand success doesn’t happen overnight

Even if your company is starting out small, it is still a start.  Follow these tips and keep up the good work, and you will see it can have a positive impact on your organization.  Visit the article for more in-depth explanation.