With a smart phone in just about everyone’s hand, there seems to be an app for everything. Apps are a great way to reach a large amount of people, and to keep customers involved on-the-go, but how do you decide whether or not it will be beneficial to your brand and your company?  The article, “Deciding Whether Your Business Needs a Mobile App,” by Lou Dubois, outlines important questions you need to ask yourself before taking the plunge into mobile marketing.  They are…
1. Am I trying to reach as many people as I can?
2. Should I get a mobile website or an app?
3. Do I have the time to keep up with it?
4. What platforms/phones do my customers use?
All of these are important to ask when deciding whether or not to invest in a mobile marketing strategy. Visit the article for a more in-depth explanation on why these are important questions and some facts to back it up.