All people know about your brand is what you present to them, that is why it is so important to create the brand you want your customers to know. When you create a strong brand, your company will start growing. In an article written by Brett Gerstenblatt, it says, “many mid-market CEOs place brand building on the back burner. This is probably because of the cost and the fact that value of brand building is hard to quantify.”

Some tips that the article suggests are to:

· Find out where you stand

· Craft a great story

· Build a better experience

· Sell your ideas

· Fire up a team

· Leverage quick wins

The article goes into detail about each of these, but sometimes it is best to create your own solutions before seeing what other people have to say about it. Brainstorming first with yourself, then with others, is the best way to come up with innovative ideas.
For more ideas, after you brainstorm, visit https://www.entrepreneur.com/article/219906#