As generations evolve, so can the preferred means of communication. Organizations such as Zappos are keeping up with that evolution by eliminating job postings. Instead, candidates must create a profile on Zappos’ social media site, including a video cover letter designed to showcase their true colors. Pizza Hut has mirrored Twitter in their approach to hiring talent for their digital media teams: each candidate is given a 140 second opportunity to showcase their skills. Although certainly not appropriate for every role, this method shows that Pizza Hut understands what they want in a candidate (expert micro-bloggers who can capture attention immediately) and how to creatively screen for that skill set.
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