Take a look at the “join us” section on your website; first, do you have one? If not, get going! If so, take a deeper look – does it do little more than list open positions, or does it tell a compelling story of your organization’s culture, your value proposition, and what others who have joined your firm have accomplished since joining? Although listing vacant positions seems logical, consider the opportunity this page holds for talking less about what you need in a hire and more about what you offer to someone and their career. Consider sharing testimonials from recent hires who can attest to the significant differences now that they are with your firm. Consider creating a video with clips from around the office, community, and spotlighting superstars – this can be an effective way to share “why your firm” to any prospect considering applying to your organization.
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