Global Fortune Company Seeks Commercial Brand Manager

Our client, a global fortune company that is recognized in the industry as a trend setter, actively seeks a Commercial Brand Manager.  They have been voted to Fortune’s “Best Company to Work For” list thirteen years straight while earning a reputation as one of the most ethical companies in the world.  The incumbent Commercial Brand Manager will develop and implement the company’s go-to-market strategy across the consumer life cycle.  This will be accomplished through utilization of segmentation models, campaign data, and segment performance metrics to identify and prioritize key consumer and policy holder segments resulting in opportunities to expand the product line.  Ideal candidates will possess a Bachelor’s degree in marketing, business administration, or related field (Master’s degree preferred); 5+ years marketing experience in B2C go-to-market strategy; strong project management skills and ability to manage across multiple projects; experience in managing media mix and media budgets.  This is a highly visible opportunity to add to and improve the business to consumer marketing efforts of a Fortune 500 financial services company.  If interested in this opportunity, please contact my associate Christopher Luke at 404-327-5207 or cluke@www.rmasales.com.