Take some time to craft concrete answers or success stories around questions such as the following:
• What are the primary reasons someone would join your organization instead of another firm?
• What is the specific and measurable career path?
• What in-house resources do you have that give people a competitive advantage? What external resources?
• How does your company differentiate itself from other competitors in your niche, and what would this mean to someone joining your firm?
• What is the tenure of your senior staff? What benefit does that provide a new associate?
• What future growth plans do you have for your firm? What opportunity does that create for someone?