If you listen to a sales person carefully, you will notice that they either consider themselves a “hunter” or a “farmer.”  While both sales types are contributing to the success of the company, Rick McPartlin believes there is a place in a product life cycle for each.  Additionally, believes that the strategic use of both is crucial for the profitability of the product now and in upcoming years.
Read the article, “Hunters vs Farmers– The Age Old Sales Myth,” to better learn how to strategically employ both sales types for your products.