Once culture is defined, we need to align. Alignment requires two important shifts. The first shift happens within leadership. Leaders must realize it “isn’t about them.” The second shift is even more important and depends on the success of the first. This shift happens within the organization itself. Everyone must believe…that leadership believes…that it’s not about them. Why? Because in the end, it’s what they believe that matters. What they believe determines how they behave. How they behave will determine how they perform.