Woven throughout an effective talent acquisition strategy must be the communication of your brand. As executive recruiters, we know the importance of communicating this message in the initial stages of attracting an individual to the possibility of considering a career change. However, your company’s ability to communicate that message throughout the interviewing process is what will ultimately land the candidates you desire to hire. Employer branding has been defined as the sum of a company’s efforts to communicate to current and prospective staff what makes it a desirable place to work, and the active management of a company’s image as seen through the eyes of its employees and potential hires. Once you understand the entirety of the value proposition as to why people want to work for your company and ultimately stay with your company, this series shares specific ways to weave your unique Employer Branding within the Interviewing Process.
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