Loss Aversion – 2nd Post

2019-01-24T15:32:43+00:00January 24th, 2019|

You likely experience this phenomenon daily. Ever purchased something knowing you’d likely return it, but the longer you keep it the more attached you get? Sending the item back now feels like a loss. The longer we’ve waited to be seated at a restaurant, the harder it becomes to leave, as it feels as if [...]