Loss Aversion: Stop Doubling Down

2019-02-11T17:01:05+00:00February 11th, 2019|

It’s time to step away from the fear of losing $100 and focus instead on the opportunity cost of not winning $200. The obvious unintended consequence of having a seat filled with an under performer is having it not filled by a significant contributor. What rarely is considered is the impact on those who are [...]