Employer Branding: Interview Process 11th Post - Create a Compelling Story (part 2)

Employer Branding: Interview Process 11th Post - Create a Compelling Story (part 2)

Consider having a “story book” in the lobby for candidates to flip through while waiting for an interview. It could be stocked with pictures from company events, parties, charity events, or volunteer initiatives. Including company newsletters, quarterly updates with announcements and achievements, and photos from events and cultural initiatives add a sense of the company’s personality and may appeal to candidates.

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